Together We Holiday | T-Mobile
In 2020, many of us missed out on valuable time together. Our 2021 holiday season was the first time for many of truly getting together with families and friends. T-Mobile wanted to capture these moments and highlight what togetherness looks like for each unique family, individual, friends and chosen families.
The holidays are better when celebrated together, and we wanted to show families and friends being together and celebrating in their own way. We then wanted to frame these moments of togetherness with a magenta ribbon in a unique, festive, holiday shape. These shapes were custom drawn then 3D rendered for each image within our holiday shoot library and additional ribbon assets made for our toolkit that designers and art directors could use for product photography across digital, print, retail, social and broadcast.
Role / Design Direction
Holiday On | T-Mobile
The holidays looked very different in 2020. Many families were not able to physically be together. But people always find a way to stay connected and spend time together, no matter what. T-Mobile, and their 5G network, will always be there to help enable those connections. Small moments will become big memories and new traditions will become our new reality.
For the design direction, we created modern abstract interpretation of the traditional snow globe. It represents the unique memories and worlds that people will be creating and sharing during this unprecedented holiday time. It will put focus on something we want to remember - showcasing the optimism, creativity, and ingenuity of the people making the most of the holiday, with the help of T-Mobile and our network.
Our globe, made up of snow-like sparkly flurry, highlighted moments of togetherness and created whimsey throughout all channels of the campaign, including digital, print, and retail spaces.
Role / Design Direction
