T-Mobile has you Covered

T-Mobile has been fighting a perception problem with regard to its network coverage in larger cities. T-Mobile wanted New York and Los Angeles commuters to take a fresh look at their extensive coverage, reassuring them that T-Mobile’s network does indeed have them covered, from the concrete jungle all the way to the coasts.

I created illustrations based on locations in Los Angeles and New York and our animation team brought them to life. They were showcased in highly commuted areas in each city, including an entire takeover in Fulton Station.

Role: Illustration + Art Direction