Metro by T-Mobile / More for the Holidays

Metro by T-Mobile customers are celebrating the little moments that are anything but little. Moments that once seemed small, mean more to all of us during the pandemic. This holiday, Metro is giving customers more to love: more value, more coverage, more speed, and more reliability, which means more connections to the people you love, more downloading the things you need, and more places to create more memories—all wrapped up in a beautiful, high tech bow. 

We created a thorough toolkit and library of big beautiful bows that rotate, sweep on and off copy, and frame moments of families and friends that finally have more time to celebrate together, used across digital, print, retail, social and broadcast.

Role: Design Direction (bow assets + print/digital layouts + toolkit)
Role: Art Direction (Broadcast)